If you’ve been thinking about opening your own Pilates or Yoga studio, one of the most important things is choosing the right location. Location can literally make or break the success of your business and if you make a wrong choice. This can be extremely difficult to overcome.
Before you start looking for space you need for your Yoga or Pilates studio, look at a few things first:
This is the most important factor of all. It is crucial that you do your calculations this before finalizing a lease in order to ensure you will be able to meet the costs of your monthly overheads. Make sure you stick to your budget. If it is necessary, you should find a smaller space in a great location.
Location vs Size
I have seen absolutely amazing Pilates and Yoga studios with a huge space and beautiful interior but the wrong location. You may find that not only clients will not be encouraged to travel to your studio, but the instructors themselves.
Basically, if your Pilates or Yoga studio is exposed well you will spend less money on the marketing and vice versa.
This can be ‘catch 22’. If your Pilates or Yoga studio is close to the shops, restaurants, beauty salons or hairdressers you may complement each other. But if your neighbors are fast-food chain restaurants or cigarette stands, you may rethink the choice of your location.
Are you looking into commercial or residential properties? What is the average income of your potential clients within the area? Is there an affordable parking space? What is the female to male ratio? Are there any competing studios within the area? Are there any schools in the area? Ask the broker to run a radius study of the location that you choose, probably with a 5-7 km radius. Make sure that you spend time evaluating the space you want. Check out the area at different times of the day.
When choosing the location for your Yoga or Pilates studio, take your time, plan wisely and never feel pressured to take on space just because the rental agent is eager to rent out the property. If you are not sure where to start, contact our consulting company www.setsquareone.com which specializes in Pilates and Yoga studio setups.