Yoga La Vie

We have recreated a brand and the philosophy of the studio and consulted on a full set up of the studio.  This studio is modern, stylish and elegant and such a beautiful project to be involved in. We have created the new logo along with the brand guidelines for this sleek and elegant studio as well as the photography. We have also organized a photo shoot, models, and styling.

Logo & Brand Identity

We have offered few different options for this project.

Background:

Yoga La Vie based on Palm Jumeirah in Dubai is a premier studio that offers Pilates, Barre and Yoga instruction for both men and women. Its goal is to establish a new standard for high-quality fitness in the Emirates.

 

Objective:

Create simple, memorable logo for a high-end yoga studio.

 

Solution Overview:

The final logo is a simplified heart combined with recognizable yoga -lotus position. The design possibilities will help keep the identity fresh in future.

 

The wordmark was crafted with Arciform typography to complement the appearance of the heart symbol, and give visual recognition even when symbol and wordmark are used apart.

Photography

 The photo shoot was completed at the studio using Yoga La Vie instructors as models.

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