Creating Brands, Be different, Innovative

So what is a brand?

A lot of people associate the brand with just a logo or a graphic element but it goes way beyond that. When you think about your brand, you really want to think about your entire customer experience. This includes a logo, your website, your social media channels, customer service and much more. Basically, your brand is the way your customer perceives you.

It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have.

Many start-ups neglect to spend necessary time thinking about their brand and the impact it has on their business.

If your company is consistent and easy to recognize, it will create a familiar feeling for the clients and they will feel more at ease purchasing your products or using your services.

In today’s market, it is crucial to stand apart from the crowd, to be different. There are so many Pilates and Yoga studios but you have to think of something that will set you apart from the rest.

The full experience, from the visual elements like the logo to the way that you answer the phone or speak to your clients, will tell your customer about the kind of company that you are.

People love to tell others about the companies they like.

Look around yourselves… we wear brands, we eat brands, we even listen to brands. If people love certain brands they will tell everyone about it but on the flip side, if their experience is negative they will also share such an experience with everyone.

So, spend time deciding on who you are, make sure you excel in your customer service and stay consistent. Our consulting agency www.setsquareone.com specializes in setting up Pilates and Yoga studios.

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